It’s an anchor for your business.
Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without. They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.
An effective website is the cornerstone of your company — it houses important information, and your customers expect you to have one.
Your website acts as a portal so customers can learn more about your company, as well as research product information and determine if they want to do business with you. If you’re a small business owner, you need to realize that a website isn’t an expensive luxury or a frivolous endeavor — it’s an affordable, fundamental tool that every company needs.
A website is the anchor for your marketing.
Before you print a business card or spend a penny on advertising, you need to start marketing by building a website. A website will act as an anchor for all of your advertising efforts. All business details, product information and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.
A website sells your products/services online.
Your website acts as a digital brochure, sharing up-to-date information about your offerings. A benefit of web publishing is that you can change information in real-time — no waiting or paying for new print materials.
Guide potential buyers to the products and services they need by creating an effective website.
Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.
A website helps you connect with new customers.
While you might already have an established customer base, a website is a surefire way to connect with new customers who might be unfamiliar with your business. More often than not, people turn to the internet when they have a problem. Searching for solutions is easy — but is your business a potential problem solver? With a professional website, you position your business as a solution for your customers’ needs. Plus, you can optimize your site with search terms related to your industry. This will expose your business to new customers on the prowl.
A website has big benefits for local businesses.
One misconception about websites is that they’re only for national companies or worldwide corporations with audiences around the globe. Actually, websites are just as, if not more, beneficial for small businesses. In fact, it’s a great way to connect with locals.
“70 percent of U.S. households now use the Internet when shopping locally for products and services.” Plus, search engines often rank results according to location. In other words, if you’re looking for “shoe stores near me,” Google won’t offer you a name-brand result in New York (unless of course you live in New York). So it’s pretty clear — an online presence has big benefits even for small businesses who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.
A website builds credibility.
Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy. Even if you’re fantastic at word-of-mouth marketing, you could be missing out on a ton of referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty handed, you’ll have missed your chance for brand new customers.
A website helps you control your online destiny.
If you think having a Facebook page or an online directory listing (like Yellow Pages) is enough to promote your business, you’re wrong.
Building your online presence through social platforms (while important) is not enough.
When you publish through, or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience. Yet, when you run your own website, you’re in control of both the content you produce and the platform you maintain.
Websites are simple and affordable to set up.
If you’re putting off building a website; you’re hurting your business. It’s time to get started. Call us !
Your domain name (www.yourcompany.com) establishes a strong online brand identity.
Improve Customer Service
Information requests can be processed immediately via online forms and auto-responders automatically day or night. Customers can quickly and easily contact you, give feedback on your products or ask about product availability.
Improve Your Advertising Effectiveness
Placing your website address on all of your promotional material will help you gain additional exposure and encourage the visitors to first check your site for the information they are seeking.
Save Money on Printing and Distribution Costs
A website can act as your online brochure or catalog that can be changed or updated at anytime.
Easy Access to New Customers
You can have your existing customers refer you to their friends and relatives using only your domain name.
A website increases your company’s productivity because less time is spent explaining product or service details to customers because all this information is available 24/7/365.
Expand Your Market
Break through the geographical barriers and become accessible by potential customers with an internet connection. Sell your products online.
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors.
When customers and potential customers are out and about they will still be able to find you via their phone. Your phone number and address map is easily accessible on any mobile device.
When You Change Locations
If you move your business to a new location your customers can still find you because your main marketing tool, your website, is easily changed and updated. Your website is flexible and if your search engine optimization is done properly your business will appear to online visitors who search for you.
Great Tool for Finding New Employees
You can post job opportunities for available positions and applicants can investigate your company and apply online.
Set-up Email Addresses
You can set-up a personalized email addresses (firstname.lastname@example.org) for the company, yourself and your employees.
Build Your Reputation
Become or remain the expert by demonstrating knowledge and expertise in your area of work. Write blog posts and articles on the site that educate visitors and help them understand your business and offerings.
All websites require 3 things: A domain name, website hosting and a webmaster
A domain name is as unique and totally owned by you as much as www.apple.com is owned by Apple Computers. Think of your domain name as if it's your car. You own your car. Like your car, there are annual fees. Most domain names cost about $13 (or less) to buy or renew.
Hosting is where you park your car. Your first year hosting/parking fee is free. Subsequent years are $119 per year. (33 cents/day).
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or web page to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers.
When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your web pages will be delivered to them through the browser.
First year website hosting is free. Purchase additional hosting. Anchored Agents will notify you before expiration to renew.
A webmaster is under the one under the hood.
A significant portion of a professional webmaster’s time is dedicated to maintaining the site. This involves updating content, making sure that the website’s code is compatible with various browsers, fixing broken links and images, adding page animations, new pictures, fresh content, new events and event registration, and product updates among others. If the site owner desires to make changes to the website, webmasters immediately work to implement those required changes.
Webmasters can also be specialists in web design. They can design an appealing visual appearance for your website that suits your potential customers. They focus on building a website that is not just visually attractive but also fully functional. As designers, webmasters have a high level of creative and project oversight responsibility for the web development process. Upon completion of site creation, webmasters continue to maintain and develop the site and provide project management services during the entire process. Compared with pure web designers who solely focus on the beauty of a website, webmasters are much more competent since they actually see the site from a technical, aesthetic, functional, security, and most importantly, sales viewpoint.
On the whole, professional website webmasters provide a wide range of website services on a personal and long-term basis. If you need additional sites for expansion, webmasters can assist you throughout the process so your transition into a bigger business with multiple sites becomes easy and convenient. They will familiarize themselves with your website and products or services so they can create pages that flow smoothly. The above-mentioned services can be very costly when sought out individually. However, if you hire the right webmaster, all of the required skills and experience are rolled into one, hence saving you enormous time, cost and effort. If you have a budget for getting your business on the Internet, then you should definitely seek the services of qualified webmasters.
We know every client’s needs are unique. We’ve been doing this for over 20 years. Extensive technical knowledge, design skills, web flow understanding, teamwork and experience. We'll take this load off your shoulders and stay in touch. Your online experience will be a good one.
AnchoredAgents has a penchant for creativity, attention to detail, problem-solving and 24/7/365 customer service.
Where else but your website could you advertise 24/7/365 to the largest audience?
Billboard Advertising Costs. In the city of Boston bulletins range from $11,000 - $23,000 per 4 weeks. In sunny San Diego, bulletins range from $8,400 - $15,000 per 4 weeks. In Midwestern Milwaukee, bulletins range from $3,000 - $4,000 per 4 weeks as of Dec 4, 2013
Let's say the newspapers basic cost for a display ad is $7.25 per column inch. So an ad 12p (12 picas wide or two inches) by three inches tall would run $43.50. 2 columns (12p) x 3 inches = 6 column inches x $7.25 per column inch = $43.50.
The SBA uses the example that if you spend $10 of the selling price of an item that cost $300 on advertising, then you should be willing to spend $3,000 in advertising to sell 300 units and generate $90,000 in sales.
Local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.
You get the idea. Get a website.
Prices start at $349 for websites consisting of a home page, about page and a contact page.
Our prices are competitive and an excellent value for getting your first page published.
Pricing is also relative to design and function complexity.
First year hosting is always free. $119 per year thereafter. You own the website.
Anchored Agents websites are exclusively built on WordPress® cms platform. This ensures that your robust website will grow with your future needs.
Firstly, you need a qualified web designer and tech person. As your webmaster, I will help you get a great domain name. I'll design build a responsive seo friendly website worthy of your reputation and on budget. Your website will be saddled onto the back of a top tier server. I make certain your website is always up to date and running. When you need more features, we can get you more features.
Don't get left behind. Websites are valuable to your business.